Privacy Policy

At SME Listing (“SME Listing” or “we” or “us” or “our”), we appreciate your use of and contributions to our Web sites (defined to include all properties (mobile, web or otherwise) owned and operated by Outset Creatives) and features (known as the “services”). SME Listing respects your privacy and is committed to protecting your personal information.

This is our privacy policy and we will comply with it, as well as applicable South Africa’s privacy law, when we gather and use information from users of our services. We encourage you to read this privacy policy to understand what we do with the information we collect from you.

Advertising-Supported Business Model

The SME Listing Web sites and our extensive set of features are generally funded through advertising and subscriptions. These revenues help us to explore and build new features.

We strive to make advertisements relevant and useful to you. Therefore, we may serve advertisements to you based on the information we collect from you or in relation to your interaction on our site.

We pledge to be transparent about the information we monitor and collect from you. We keep information private between you and SME Listing, except as explained below.

Collection of Information

When you use SME Listing’s Web site, we collect a variety of information.

  • Information you provide. When using our Website and services, you may provide information about yourself, such as name, address, phone number and e-mail. This may occur when you register on SME Listing, claim a service, or complete other forms, such as a quotation request. We may combine this information with other information we collect from your activity on our Web site or from other companies. You may also provide information about a third party on the SME Listing Web site, for example, if you share a service provider’s details with a recipient via email.
  • Cookies and Web beacons.Cookies are bits of electronic information that can be transferred to a computer to uniquely identify that computer’s browser. When you visit our Web sites and use our services, we may place one or more cookies on your computer. The use of cookies helps us improve the quality of our services to you, by identifying information which is most interesting to you, tracking trends, or storing information you may want to retrieve on a regular basis, such as your favorite venues. At any time, you may adjust settings on your browser to refuse cookies. However, if you choose to disable cookies, many of the free features and services on SME Listing will not operate properly.
  • Third-party cookies.We work with service providers and advertising networks to track and manage cookie information and your activities while you are on SME Listing or using our services. You may opt-out of cookie tracking and analysis from any of these ad networks by Opting Out of Collection of Information, which is explained further below.
  • Usage logs.When you use the services, your computer communicates a variety of information to computer servers, including the existence of cookies, your Internet Protocol address, and information about your browser program. We also create a record of what information you are requesting, such as the page or subject areas you’re visiting.
  • Calls to SME Listing or to third parties through SME Listing may be recorded or monitored for quality assurance and customer service purposes. If a call is recorded between you and a third party, it will be deemed private information of both you and the third party, and may be released to either of you.

Usage and Disclosure

In general, SME Listing uses the information collected from you to communicate with you and operate our features and services. SME Listing also uses this information to present you with advertising that we believe will be of interest or useful to you.

Your privacy is important and we are committed to protecting information that identifies you personally, where you have chosen to keep it private. We will only share personal information that you provide outside the public areas of our services in the following circumstances:

  • When you consent or direct SME Listing to share the information. For example, if you choose to contact a service provider through SME Listing, your name and e-mail address will appear to the recipient of the message.
  • Service providers to SME Listing.When SME Listing hires a service provider to help operate the services or our business, SME Listing may give access to personal data only as necessary to perform the service for SME Listing, and subject to the terms of this privacy policy.
  • Legal obligation or protection from harm.When SME Listing has a good faith belief that access, use, preservation or disclosure of the personal information is reasonably necessary to (a) satisfy any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of the Terms of Use, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, or (d) protect the rights, property, or safety of SME Listing, its users, or the public against harm.
  • Merger or sale.If and when SME Listing is involved in a merger, acquisition, or any form of sale of some or all of its business, personal information may be transferred along with the business

When you provide public information without identifying yourself, we will protect your personal identity as described above. If your account profile does not identify you personally, SME Listing will not reveal your identity to third parties except in accordance with this policy.

When we deliver ads based on data about your use of the services, we keep your identity anonymous. We won’t identify you personally to third parties, except in accordance with this privacy policy. Of course, if you choose to respond to an advertised offer with your name and contact information, you will no longer be anonymous to the advertiser.

Some Things are Not Covered

This privacy policy will not apply to the following:

  • Public posting.You should keep in mind that the information that you choose to provide in a public area of the services (such as your profile page or the discussion forums) will not be protected by this privacy policy because you have made an active choice to make that information public.
  • Entrepreneurs/Business information.SME Listing strives to provide open and transparent information about businesses. As a result, we allow any user to post a question or answer about a given service. Many times, this information is already publicly available. As long as discussion surrounds business and not individuals, we intend to keep this information freely available on our Web sites.
  • Aggregated non-personal information and other information without personal identification.While we do not share your personal information with third parties unless permitted above, SME Listing may share aggregate anonymous information with third-parties. This information does not personally identify individuals, but instead provides a helpful understanding of the groups of people who prefer certain types of information and services.

E-mail Management

You may receive e-mails from SME Listing for a variety of reasons – for example, if you took an action on the SME Listing Web sites, you signed up for a regular report. We respect your desire to manage e-mail correspondence. If you have an account with SME Listing, you can select your preferences through your account tools. Also, you can manage your receipt of some types of communication by following the instructions included in the e-mail we send you.

Opting Out of Collection of Information

SME Listing, its third-party ad network providers, and third-party advertisers (the “SME Listing Ad Providers”) may provide you with advertisements that you may see on the services or on other affiliated Web sites. To improve the relevance and help measure the effectiveness of such advertisements, the SME Listing Ad Providers may use cookies, Web beacons, clear .gifs or similar technologies. These are used to record users’ online activity, such as the pages visited, and to learn what types of information are of most interest to the users.

Third-party ad servers and ad networks. Use of these technologies by third-party ad servers is subject to their own privacy policies and is not covered by our privacy policy. Learn more about SME Listing Ad Providers participating in the Network Advertising Initiative, and the choices you have about these technologies (such as opting-out). Click here to see a list of such services with links to their Web sites. The Network Advertising Initiative offers some centralized opt-out tools; otherwise you must visit each provider’s Web site individually and opt out.

SME Listing marketing service provider. If you do not want SME Listing and its marketing service provider to follow your usage of our services via cookies and Web beacons, you can opt-out of the Web site analysis tools.

Opting out of these services does not mean you will no longer receive online advertising. It does mean that the service from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns.

Third-Party Web Sites

Throughout the services, we may link to the Web sites of other companies and/or individuals. Further, certain functionalities on SME Listing may involve the distribution of your listing information to third-party Web Sites. These third-party Web sites may collect personal information about users on those Web sites, and SME Listing’ privacy policy does not extend to these external Web sites and third parties. Please refer directly to these third parties and Web sites regarding their privacy policies.

Storage and Security of Information

Personal information will be processed and stored by SME Listing in databases hosted in the United States. SME Listing has taken reasonable steps to protect the information users share with us, including, but not limited to, setup of processes, equipment and software to avoid unauthorized access or disclosure of this information.




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